Why I Built Judy

My first dietitian visit was at the age of five.

Back then, no one realized how damaging that could be, but for me, it was the start of a lifelong struggle.
For as long as I can remember, my mind has been occupied with weight and body image. I know firsthand the frustration of trying and failing, and the exhausting cycle of the "yo-yo" effect.

Over the years, I managed to lose 70 lbs — twice.
The first time was as a teenager. The second time, I did it slowly and mindfully — a transformation I've maintained for nearly 15 years now.
This journey taught me that losing weight is only the first station. The real challenge is maintaining those results over time, amidst the chaos of real life.

I know how hard it is to be unhappy with the reflection in the mirror. I know that tiny sting of envy when you see someone enjoying an ice cream, while your mind is stuck in endless calculations.

I built Judy because I realized it doesn't have to be this way.
After years in the world of Product and Technology, I decided to give my true passion a real chance and solve the struggle that so many people face every single day.
I didn't want to build just another app full of spreadsheets and numbers. I wanted to build someone who would truly be there for you — to help you go through this process sanely, not through a constant battle.

Personalized nutritional coaching can cost hundreds, if not thousands of dollars a month.
For most of us, that's simply not a sustainable long-term solution.
Judy was born to change that: to give you full personal guidance, emotional support, and professional knowledge 24/7 — all at the accessible price of an app.

Judy is a nutritionist, a psychologist, and a friend, all in one.
She is someone who truly learns to know you — your routine, the moments when you're exhausted, and those when you're at your best. She is available at any moment for any question, thought, or consultation, without a single drop of judgment.

My vision is simple: To help you reach a weight and a body you feel comfortable in, and to do it in a sane way that allows you to just live.

I'm here because I know what you're going through. And Judy is here so that from now on, you don't have to go through it alone.